Enterprise intelligence,
without the overhead.
We bring two decades of brand-side and agency-side experience — Lexus, IHG, IBM, Coca-Cola — to startups, growth-stage companies, and ambitious small businesses that want to compete on intelligence, not budget.
strategy & marketing
conversion, SaaS funnel
website launches
from user testing, IHG
Capabilities built for real-world growth.
No off-the-shelf playbooks. Every engagement is designed around your funnel, your audience, and your competitive environment.
Digital & AI-Informed Strategy
Go-to-market and communications planning grounded in research — the same discipline behind launch work for Lexus's first all-electric SUV.
Paid Media & Performance
Google, Meta, and programmatic campaigns with testing frameworks and attribution that cut waste — including record-setting first campaigns for national brands.
Marketing Automation & CRM
Segmentation, triggers, cadence, and workflow design across HubSpot and beyond — automation programs that increase personalization while reducing manual overhead.
Research, UX & Analytics
Personas, customer journey mapping, usability testing, SEO and CRO — the evidence layer beneath every recommendation we make.
AI Strategy & Implementation
We identify, vet, and deploy the right AI tools for your stack — measurable productivity and revenue impact, not hype — vetted against your real workflows.
Fractional Strategy Leadership
Senior marketing leadership without the full-time cost — strategic oversight, team mentorship, and executive-level accountability for growing companies.
Results our clients can take to the board.
Every number below comes from real engagements — measured, reported, and repeatable.
Built and optimized a multi-channel funnel with A/B testing and data-driven iteration — while cutting cost per lead by 33%.
Led user testing across IHG brands including Holiday Inn, turning research findings into a tripled conversion rate.
Developed and launched multiple property websites that returned four times their investment in signed apartment leases.
Created the digital communications plan supporting the launch of Lexus's first all-electric SUV with TeamOne.
An integrated campaign across email, content, SEO, and paid media that grew site traffic and lead generation 20% year over year.
Directed Werner Enterprises' first large-scale digital campaign — record impressions, click-through rates, and measurable conversions.
Rigorous. Iterative. Unsentimental.
Every engagement is structured around a clear hypothesis, measurable outcomes, and honest feedback loops.
Diagnose
We audit your existing data, channels, and team capabilities before recommending anything. No assumptions — only evidence.
Design
A strategy tailored to your stage, budget, and growth levers — drawing on current AI tooling without chasing shiny objects.
Deploy
Hands-on implementation alongside your team. We build systems designed to outlast the engagement, not create dependency.
Optimize
Continuous measurement, transparent reporting, and rapid iteration — so the strategy gets sharper every week.
Brands we've moved the numbers for.
Built for the ambitious, not the enormous.
We work best with organizations that are serious about growth and ready to use data as a genuine competitive advantage.
Startups finding product-market fit
Pre-Series B companies that need enterprise-grade marketing intelligence without enterprise overhead — acquire the right customers and build channels that scale.
Growth-stage companies scaling
You've proven the model. We bring the analytical rigor and AI tooling to scale spend, optimize LTV, and out-execute better-funded competitors.
Established businesses modernizing
You know the landscape has shifted. We translate the best of modern AI and data practice into your real-world operations.
Lean teams punching above weight
Teams of 5–50 where every hire counts. We act as a force multiplier — the strategic depth of a full marketing department, on demand.
Two decades where deep data meets practical execution.
R. McGarry Consulting was built on a single observation: the gap between what enterprise marketing teams could do and what everyone else had access to was widening — and it didn't have to.
"The best marketing decisions come from rigorous data and clear thinking — not bigger budgets."
The firm draws on twenty years inside agencies like SapientNitro, IQ, IMM, and Trevelino/Keller — leading strategy for brands from IBM and Coca-Cola to Chili's and IHG — and has served startups, agencies, and growing companies independently since 2015.
Engagements are focused, accountable, and designed to build lasting capability in your team — not consulting dependency.
- Founded2015 — Atlanta, Georgia, serving clients nationally
- FocusDigital marketing strategy & applied AI
- EngagementsProject, retainer, and fractional leadership
- Agency HeritageSapientNitro, IQ, IMM, Trevelino/Keller, Factory Design Labs
- PlatformsHubSpot, GA4, Sitecore, WordPress, SEMrush, Domo
- AI PracticeLLM strategy & implementation — Claude, ChatGPT, Gemini, Perplexity
Ready to compete on intelligence?
We take on a limited number of engagements at a time. If you're serious about data-driven growth, let's find out if we're the right fit.
Schedule a Discovery Call